The global pandemic touched every aspect of our lives in 2020, but it also shone a spotlight on the automotive performance and motorsport industry’s inherent resourcefulness. For racing series and venues, that meant finding ways to keep cars on the track while maintaining strict COVID-19 protocols. Similarly for PRI, the...

Performance Racing Industry (PRI) has a history of connecting, educating and advocating for every aspect of the motorsports industry that stretches back more than three decades. The annual PRI Trade Show has become firmly entrenched as the world’s premier motorsport and automotive performance industry show, with more than 1,000 exhibitors...

Performance Racing Industry’s two-month cross-country PRI Road Tour, launched Oct. 10 in Indianapolis to replace the 2020 PRI Show that would have taken place this month in the Circle City, will wrap up its journey Friday (Dec. 18) at RACER’s headquarters in Irvine, Calif.As we reported in this Oct. 21...

World-class business and management education is a hallmark of PRI, and this year’s PRI Education ran the gamut from Social Media Strategy to Pricing Policies, Sponsorship Activation, Building Brand Awareness, and much more.This year's program closes today with a two-seminar schedule. 'Renewing and Retaining Sponsors with Proof of Performance Reports',...

Performance Racing Industry (PRI) launched a two-month cross-country campaign Oct. 10 in Indianapolis to gather and share news and updates from dozens of racing-related businesses.The PRI Road Tour is a content creation bonanza that takes the PRI team directly to manufacturers, wholesalers, retailers, race teams, racetracks and more.The tour is...

After 15 impactful years at General Motors, Dr. Jamie Meyer changed hats a little over two months ago and took the helm of the PRI Trade Show. Steering an event of PRI's scale would be a big task under any circumstances, but doing so in the midst of a global...

Performance Racing Industry (PRI) has relaunched its website, PerformanceRacing.com, to better serve the racing industry. The new site enables visitors to easily access information about PRI's latest industry efforts and resources, the annual PRI Trade Show, and its monthly publication PRI Magazine.“It was critical for us to update the PRI...

Dr. Jamie Meyer has taken the role of president of the Performance Racing Industry (PRI) Trade Show and media company, effective this week. Meyer, who has a long and storied history in motorsports and racing, will lead the PRI team in increasing engagement and support for the industry through enhanced...