TV Ratings: NASCAR Roval a hit

Image by Nigel Kinrade/LAT

TV Ratings: NASCAR Roval a hit

Industry

TV Ratings: NASCAR Roval a hit

NASCAR’s great experiment last Sunday with its first “roval” race on Charlotte Motor Speedway’s infield road course scored promising results with TV viewers. The Monster Energy NASCAR Cup Series race Sunday afternoon on NBC scored a 1.95 rating and averaged 3.2m viewers. That’s up from a 1.8/2.9m viewers for last year’s fall race run on the CMS oval (also on NBC) and represents a big improvement from the previous week’s Saturday night race at Richmond (1.0/1.77m) on NBCSN. It was the highest rating for Charlotte’s October race since 2014.

The NASCAR Xfinity Series race also gained a “Roval boost.” Saturday’s telecast on NBCSN scored a 0.58 rating and averaged 943,000 viewers. Last year’s oval CMS race scored a 0.38/601,000, also on NBCSN.

Formula 1’s Russian Grand Prix, by contrast, took a year-on-year hit. ESPN2’s live telecast scored an 0.27 rating and averaged 390,000 viewers, down from 0.32/521,000 for NBCSN’s live telecast last year when the race ran in May.

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