RACER evolving with enhanced TV and digital focus

For 34 years and across 341 issues, RACER Magazine has landed in your mailbox, your bag, your garage, and sadly our July/August issue will be the last one printed.

RACER Magazine was a part of how a lot of us fell in love with this sport. But since the dawn of the digital era, subscriptions and advertising have been in steady decline. We made a valiant effort 18 months ago; creating a bold magazine redesign, offering broader coverage, and increasing to 50% more pages. The result was the same. The market has spoken.

The RACER brand now lives on with greater reach than ever in its history. We've built a TV network and expanded its live races to 500+, and launched the RACER+ app. We’ve retooled RACER.com, grown our Daily Bulletin email newsletter, expanded the Paul Tracy podcast, and exponentially increased our social media impact. The new RACER will experience a record 2 billion impressions in 2026, which is in the magnitude of 100x reach versus two years ago.

This isn't RACER stepping back. This is RACER supporting motorsports like never before! We’ve evolved RACER based on what you wanted and to meet you where and how you most commonly engage. And this is just beginning…

We’re in the early stages of a new membership program that will give its members deeper access to motorsport than the magazine ever could. Our audience has moved, and we're moving with it.

If you are a magazine subscriber, we will be in touch with you in the coming weeks. We believe you’ll like what we have to share and look forward to hearing what you think. 

Thank you for 34 years of reading, shared passion, and for continuing to follow RACER in the years ahead. 

CJ Olivares
RACER Group CEO