RACER Creator Awards 2026: Entries are now open

RACER is proud to announce the return of the RACER Creator Awards, with entries now open for the second annual celebration of the creators, storytellers, filmmakers, photographers, journalists, podcasters and community builders shaping automotive and motorsports culture.

The 2026 RACER Creator Awards will take place Thursday, November 19, 2026, at the Los Angeles Convention Center, bringing together creators, brands, industry leaders and fans for an expanded day of programming culminating in the live Awards ceremony.

Entries are open now through October 20.

ENTER THE RACER CREATOR AWARDS at awards.racer.com 

Following the success of the inaugural 2025 event, this year's program expands the RACER Creator Awards into a larger platform for recognizing and supporting the people driving the next generation of automotive media and culture.

The Awards will recognize excellence across Content, Platform, Community & Culture and Special Awards categories, celebrating creators working across YouTube, Instagram, TikTok, podcasts, photography, film, journalism and emerging formats.

From Awards to Creator Summit

The 2026 RACER Creator Awards will also expand into a half-day creator industry experience.

The day will begin with the RACER Creator Summit, featuring industry briefings, presentations and conversations exploring the rapidly changing relationship between creators, brands, media and automotive culture.

The Summit will be followed by an Awards ceremony and reception.

The Creator community has a voice

Beginning November 1, fans will have the opportunity to vote for their favorite nominees through the RACER Creator Awards website.

A panel of industry experts will evaluate submissions, with fan participation adding the voice of the community to the Awards process.

2026 partners

The RACER Creator Awards are proud to partner this year again with the AutoMobility LA/LA Auto Show. We welcome XPEL as the Community & Culture Category Sponsor, Auto Legends as the Official Gaming Partner, and Phiaro as the Official Trophy Design Partner.

These partnerships reflect the broader mission of the RACER Creator Awards: bringing together the creators, brands and communities that are defining the future of automotive culture.

Submit your work

Whether you're an established automotive creator, an emerging filmmaker, a photographer documenting car culture, a podcaster building a community or a storyteller finding new ways to connect with an audience, the RACER Creator Awards are your opportunity to put your work in front of the automotive industry's creators, brands and leaders.

Entries are open now through October 20, 2026.

Fan voting begins November 1.

The 2026 RACER Creator Awards take place November 19 at the Los Angeles Convention Center.

ENTER NOW

For more information and the complete list of categories, visit awards.racer.com or email creator@racer.com.