racer creator awards
racer creator awards
Celebrating Top Automotive Creators
November 20, 2025 | Los Angeles Convention Center

In Partnership with the LA Auto Show

A first of its kind award show celebrating the content creators shaping today's automotive media landscape

The RACER Creator Awards is an inaugural event celebrating the creativity, innovation, and impact of the top content creators in the automotive world. With a spotlight on creators who have pushed boundaries, engaged their audiences, and made significant contributions to the culture, the event aims to be a prestigious annual gathering for both established and emerging talent.

Voting closed at midnight, November 9th (PT)

Mission Statement

To recognize and elevate the most influential creators within the automotive space, while bringing together a diverse community of enthusiasts, brands, and innovators who share a passion for all things on wheels.

RACER Creator Awards Mission Statement

Award Categories

Crown sponsor logo
CONTENT AWARDS

Honoring the best in creative storytelling and visual excellence in automotive media.

PRI sponsor logo
PLATFORM AWARDS

Recognizing creators who dominate key channels and formats across digital platforms.

K1 sponsor logo
COMMUNITY & CULTURE AWARDS

Celebrating creators who build strong communities and inspire car culture worldwide.

SPECIAL AWARDS

Honoring standout innovation, influence, and long-term impact in automotive media.

Award Nominees

SPECIAL AWARDS
Creator of the Year

Recognizing the top overall creator across all platforms in car culture.

Emelia Hartford
Winner

Emelia Hartford

Suellio Almeida

Suellio Almeida

RACER Legacy Award

Honoring long term impact and innovation in automotive media. This award to be re-named as the Ken Block RACER Legacy Award from hereon.

Ken Block
Winner
Best Branded Content

Recognizing outstanding storytelling and execution in branded automotive content.

Adam C. Hughes

Adam C. Hughes

Warwick Patterson & Christopher Bowe
Winner

Warwick Patterson & Christopher Bowe

CROWN CONTENT AWARDS
Best Car Review Content

For creators producing detailed, insightful car reviews

Cars & Bids
Winner

Cars & Bids

George J Notaras

George J Notaras

HondaPro Jason

HondaPro Jason

Best Cinematic Videos

High-production, storytelling-driven car videos.

Ben Bertucci
Winner

Ben Bertucci

Race Service

Race Service

Robert Lyon

Robert Lyon

Best DIY / How-To Content

Educational builds, repairs, and modification tutorials.

Chris Fix
Winner
Paul Elertson

Paul Elertson

Best Educational / Explainer Content

Technical or historical content for enthusiasts.

Mike Kojima

Mike Kojima

Sean Heckman
Winner

Sean Heckman

Tam Walker

Tam Walker

Best Motorsports Content

Focused on racing-related content, teams, or events.

Adam C. Hughes
Winner

Adam C. Hughes

Emelia Hartford

Emelia Hartford

Scott Mansell

Scott Mansell

Best Short Form Content

TikTok, Reels, or Shorts focused on cars.

Kayla Delehant

Kayla Delehant

Korban corbett

Korban corbett

Nicole Johnson
Winner

Nicole Johnson

Best Tuning & Custom Builds

For showcasing modified, tuned, or custom vehicles.

Colleen Tourout

Colleen Tourout

Emelia Hartford
Winner

Emelia Hartford

Jeff Micklem

Jeff Micklem

Best Vlog

Personality-driven lifestyle content in the car world

haileymagoon

haileymagoon

Loren Halesotn

Loren Halesotn

Matthew Spivey
Winner

Matthew Spivey

PRI PLATFORM AWARDS
Best Newsletter or Written Creator

Substack writers, journalists, authors or bloggers.

Jake Grubb

Jake Grubb

Paul Slavonik

Paul Slavonik

Sam Mitani
Winner

Sam Mitani

Best Podcast or Audio Content

For podcast hosts or audio content about cars.

Cars & Bids

Cars & Bids

Jeni Sue Birnbaum

Jeni Sue Birnbaum

The Smoking Tire
Winner

The Smoking Tire

Best TikTok or Instagram Creator

Viral, short-form content creator.

Al Arena
Winner
Justin Skinner

Justin Skinner

Murray Kruger

Murray Kruger

Best YouTube Channel

Leading long-form video creator on YouTube

K1 CIRCUIT COMMUNITY & CULTURE AWARDS
Best Automotive Lifestyle Creator

Fashion, travel, or cultural content linked to cars.

 
 	
Ken Faught

Ken Faught

Luke Huxham
Winner

Luke Huxham

Paul Taublieb

Paul Taublieb

Best Emerging Creator

Rising star with fast-growing influence.

 
 	
Jacob Gettins

Jacob Gettins

Sarah Kaye

Sarah Kaye

Suellio Almeida
Winner

Suellio Almeida

Best Fan Engagement or Community Builder

Strong two-way audience engagement

Eric Kendricks

Eric Kendricks

Lime Rock Park

Lime Rock Park

Polyphony Digital Inc
Winner

Polyphony Digital Inc

Best Female Automotive Creator

Celebrating top women in automotive content.

Emelia Hartford
Winner

Emelia Hartford

Hana Burton

Hana Burton

Samantha Tan

Samantha Tan

Best International Creator

Non–North American creator showcasing global car culture.

Dino Dalle Carbonare
Winner

Dino Dalle Carbonare

Luke Huxham

Luke Huxham

Steve’s POV

Steve’s POV

Judging Panel

Featuring a mix of industry experts, veteran creators, motorsport professionals, and brand leaders, ensuring credibility and depth in the selection process.

Jeff Zwart
1
Jeff Zwart

Head Judge

Brian Scotto
2
Brian Scotto

Judge

Larry Chen
3
Larry Chen

Judge

Sponsors & Partners

The RACER Creator Awards presents a unique opportunity for sponsors to connect with a highly engaged audience passionate about cars, motorcycles, and digital content. By aligning with the top creators and influencers, sponsors can:

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Gain visibility

Gain visibility in front of a dedicated community of automotive enthusiasts.

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Foster authentic connections

Foster authentic connections with content creators who serve as trusted voices in the industry.

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Leverage RACER

Creators, social media promotion, and all of RACER's platforms including racer.com, RACER Network, RACER magazine and podcasts.

Dunlop sponsor logoKYB sponsor logoCrown sponsor logoK1 sponsor logoPRI sponsor logoNeft Vodka sponsor logoMetalore sponsor logo43i sponsor logoThe Meet sponsor logoIDAgency sponsor logoLA sponsor logo
Event Details

Event Details

Date

November 20, 2025

Location

Los Angeles Convention Center

Invitation only. This event is not open to the general public.

Schedule Overview

  • Opening Session
  • Panel Discussions
  • Creator Upfront Presentations
  • Awards Show

RSVP

Please RSVP here only if you have received an official invitation. 

RACER Creator Awards – FAQ

Event Overview

The RACER Creator Awards celebrate top automotive and motorsport creators across various categories, featuring panels, presentations, and a live awards show.

Event Format

The event includes:
  • Opening Session – Welcome and industry insights
  • Panel Discussions – Expert talks on trends and content strategies
  • Creator Upfront Presentations – Showcase of leading creators and projects
  • Awards Show – Recognition of outstanding creators
  • After Party – Networking with creators, brands, and fans

Submissions

You can submit for multiple awards, here. Some categories are for a specific piece of work, while others consider your overall profile. For questions, contact awards@racer.com.
Yes! You may submit multiple videos and enter them into multiple categories and classes.
All submissions must be received by October 31.

Eligibility & Judging

Creators producing automotive and motorsport content across YouTube, Instagram, TikTok, or other major platforms are welcome to participate.
A panel of industry experts will judge submissions based on creativity, storytelling, production quality, and engagement.