Ferrari Enzo tops Broad Arrow’s $97.4 million The Quail auction

Broad Arrow Auctions, driven by Hagerty (NYSE: HGTY), has released official results for its 2026 The Quail Auction, the auction house’s inaugural presentation as the official auction partner of “The Quail by The Peninsula, A Motorsports Gathering.” Held Aug. 13-14 at The Quail Golf Club in Carmel, Calif., the two-day auction achieved $97.4 million in total sales with 85 percent of all lots sold (159 of 186 lots). 

“We could not be prouder of our first Monterey Car Week auction as the official partner of The Quail by The Peninsula, A Motorsports Gathering,” said Kenneth Ahn, president of Broad Arrow and Hagerty Marketplace. “Our innovative new presentation and a catalog featuring some of the market’s most in-demand collector cars translated to over 1,400 registered bidders and Broad Arrow’s highest grossing Monterey Car Week sale to date. We are tremendously grateful to all our consignors, bidders, sponsors, and attendees, as well as to our partners at The Quail for their incredible support and collaboration. We are beyond excited about this new chapter.”

“The inaugural Quail Auction with Broad Arrow was a resounding success,” said James Overbaugh, managing director of The Quail. “The energy, experience and exceptional automobiles the Broad Arrow team brought to our event were incredibly additive and we’re thrilled to have them as our auction partner for many years to come.”

Broad Arrow’s two-day auction, taken by Principal Auctioneer Lydia Fenet and Auctioneer Eli Rodriguez, was led by its headlining lot, a 2003 Ferrari Enzo, one of only three finished in Nero D.S. over Rosso leather, a specification that inverts the familiar red-over-black formula to striking and desirable effect. Offered without reserve, the Enzo drew significant pre-sale interest which resulted in competitive back-and-forth bidding between multiple bidders in the auction room. The Enzo eventually sold for a final $10,675,000 to an enthusiastic Jesús Ortíz Paz, the frontman of the American Mexican music group Fuerza Régida.

“The Ferrari Enzo epitomizes today’s market better than any other car and the significant price we achieved for the example at The Quail Auction, sold to a new, millennial-aged collector, is illustrative of the generational shift in collecting and of what today’s collectors really want,” comments Barney Ruprecht, Vice President of Auctions for Broad Arrow. “Beyond the Enzo, modern collectible Ferraris reached new heights across our two-day sale, with world record and stand out prices for everything from a 550 Barchetta Pininfarina to a 488 Pista Spider, a 550 Maranello, an 812 Superfast, all the way to a 575M Maranello. The results speak to confidence in the market and to the successful curation of our Quail Auction catalog.”

Ferraris certainly drew the strongest interest and most competitive bidding from collectors at Broad Arrow’s The Quail Auction. Proving the continued strength of the Ferrari market from the start of the sale, Lot 119 on Thursday, a single-owner, low-mileage 2019 Ferrari 812 Superfast offered from The Casa Bella Macchina Collection, nearly doubled its pre-sale high estimate at a final $747,500, setting a new world record auction price for the model (Estimate: $350,000-$400,000). Later in the sale, a superbly preserved, 527-mile, Classiche certified 1998 Ferrari 550 Maranello set another world record auction price at $648,500 (Estimate: $450,000 - $550,000).

On Friday, a Classiche Red Book certified 2001 Ferrari 550 Barchetta Pininfarina in the uncommon specification of Nero D.S. over Cuoio leather roared past its estimate of $1,100,000 to $1,400,000 to bring a final, world record price of $1,627,500, while a single-owner, extensively specified, and low-mileage 2020 Ferrari 488 Pista Spider brought a world record $1,545,000.

Top Ten Sales – Broad Arrow’s The Quail Auction 2026