Robinhood enters NASCAR with 23XI Racing

Electronic financial services platform Robinhood is entering NASCAR for the first time as an official partner for 23XI Racing, sponsoring Bubba Wallace and Corey Heim.

Heim will debut the Robinhood-branded car at Kansas Speedway. The 22-year-old is set to make multiple Cup Series starts with 23XI Racing this season in the No. 67 Toyota.

“We’re excited to welcome Robinhood to 23XI and look forward to introducing another new brand to NASCAR,” team president Steve Lauletta said. “As Robinhood continues to expand their presence in sports, we’re proud to partner with them and look forward to bringing the intensity of NASCAR racing to their growing customer base.”

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The full list of races Heim and Wallace will run the Robinhood car was not announced but it will include four events. Robinhood will also have branding on team equipment and the firesuits for Wallace and Heim.

“Robinhood is excited to enter into the motorsports space, and there’s no better partner who shares our relentless drive to innovate in bold and unique ways than 23XI,” said Steve Quirk, Chief Brokerage Officer at Robinhood. “By expanding our presence into motorsports, we’re able to reach a passionate, engaged fanbase that’s hungry to take control of all aspects of their lives, including their finances, while also supporting Bubba Wallace, Corey Heim and the rest of the 23XI team as they continue their success this racing season."