This past weekend had all the drama and excitement one could ask for from Indy 500 Qualifying and The Monster Energy All Star Race. Our dedicated team of RACER correspondents and editors kept a constant steam of exclusive, engaging and informative content flowing, and our audience loved it.
For the first time in RACER.com’s 22-year history, our traffic soared past 500,000 users for the prior 28 days (4/22/19-5/20/19) as directly measured by Alexa certified metrics. The actual total is 558,488 unique users who made 1,349,058 visits to RACER.com and drove 2,663,058 page views during the period. RACER.com also set a single day audience traffic record on Monday, May 20, with 88,527 unique visitors dropping in to get caught up on all of the news and analysis from a thrilling weekend.
We are proud of the fact that 92.92% of our sessions originated from North America. This trend should continue to the end of May, so we will likely see remarkable double digit traffic growth for the month and the year to date.
But there is more to the story of RACER.com’s explosive growth. RACER.com’s Google Analytics show that during the five days of activity leading into and during this past weekend, we saw an amazing 100% growth in traffic compared to the same period the previous year. Judging by the content they consumed, we believe that the NTT IndyCar Series is continuing to do a great job of winning back its lapsed fans, while also attracting new, younger fans to the sport.
What is most encouraging to us is the stellar growth of RACER.com’s audience that is under 54 years old, representing 55% of our traffic during this same five-day window. This age segment grew by 91% compared to 2018. Equally impressive is our growing Gen X, Millennial and Gen Y audience that is 44 or younger. They represented nearly 33% of the audience during this period and grew by a stout 71%.
Not surprisingly, we also saw a big 121% year-over-year increase in the traditional 55+ racing audience defined by Baby Boomers and The Greatest Generation. They accounted for 45% of our audience during this period, and proves that all race fans are now embracing RACER’s expanded digital offerings.
RACER.com still has ad inventory and content marketing availability during the upcoming Memorial Day weekend so if you have a marketing campaign that is in search of a passionate and engaged audience devoted to motorsports, please reach out to one of our RACER advertising representatives listed below.
Here’s to safe, fast and fun race days during America’s biggest racing weekend!
Nicole Szawlowski / Advertising Director / firstname.lastname@example.org.
Raelyn Stokes / Business Development / email@example.com
John Chambers / Global Sales / firstname.lastname@example.org
or call +1.949.417.6700
Learn more by visiting advertise.racer.com