Why Toyota races: ‘Motorsport Is NOT advertising’
Why does Toyota spend billions on motorsports? According to Toyota Gazoo Racing Global Motorsports Director Masaya Kaji, it's not about advertising – it's about building better people, better technology and ultimately better cars.
In this episode of The Creative Drive, host Taro Koki sits down with one of the key leaders behind Toyota Gazoo Racing to discuss the philosophy driving one of the world's most successful motorsports programs.
RACER Staff
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