Formula E announced Tuesday that ABB – a Swiss-based tech company involved in robotics, power, heavy electrical equipments and automation technology – has become its title partner, putting its name to the electric street racing series as the ABB FIA Formula E Championship.

The multi-year partnership is a first of its kind for Formula E and the first time an FIA-sanctioned single-seater championship has had a title sponsor.

“This is a historic day for Formula E and I’m honored to welcome ABB as the title partner of the series, with its background and expertise in the field of electrification and digital technologies,” said Alejandro Agag, founder and CEO of Formula E. “Our two companies are synonymous with pushing the boundaries of what is possible. Together, as partners, we will showcase break-through technology on a global scale to fans and consumers who follow the ABB FIA Formula E Championship.”

A world leader in electric vehicle infrastructure, ABB offers a full range of charging solutions for electric cars, electric and hybrid buses as well as electrification solutions for ships and railways. ABB entered the EV-charging market back in 2010, and today has a fast growing global installed base of more than 6,000 fast chargers.

“We are extremely excited to partner with Formula E in writing the future of e-mobility,” said ABB CEO Ulrich Spiesshofer. “Today, two pioneers are uniting. ABB and Formula E are a natural fit at the forefront of the latest electrification and digital technologies. Together, we will write the next phase of this exciting sports activity and foster high-performance teams.”

FIA President Jean Todt added: “Formula E continues to grow and in addition to its sporting and technical success, the tremendous level of excitement surrounding this new FIA discipline is tangible. Today’s ABB announcement as the title partner is a strong sign and proof of the attractiveness of this championship, which is still in its infancy.

“The mobilization of major economic powers around the pillars of this discipline – new technologies, electric mobility and sustainable development – is a very good sign, and something to be excited about. This contributes to the development and expansion of Formula E.”