NBC Sports has tallied its year-to-year television and streaming metrics for the NTT IndyCar Series, and says the audience that watched across all of its platforms was the largest since the 2011 season. Measured against its numbers from 2022, it secured a two-percent gain in Total Audience Delivery (TAD).“Headlined by...

With NASCAR taking last weekend off ahead of its shift from FOX Sports to NBC Sports networks, Formula 1 had a rare chance to play the big dog role for U.S. motorsports with the Canadian Grand Prix on ABC.The live telecast averaged a 0.77 Nielsen rating and 1.394 million household...

After its rain-affected Memorial Day weekend, NASCAR had another brush with inclement weather last weekend at World Wide Technology Raceway, but rebounded after a brief delay.The delayed NASCAR Cup Series Coca-Cola 600 on Memorial Day Monday averaged a 1.92 Nielsen rating and 3.399 million viewers on FOX, per numbers from...

NASCAR once again had the motorsports TV plate largely to itself last weekend for stock car racing's return to the high banks of Talladega Superspeedway, and enjoyed its strongest audience figures since Daytona.Sunday's Cup Series race on FOX averaged a 2.58 Nielsen rating and 4.554 million viewers, per numbers from...

NASCAR had the TV pretty much to itself over Easter weekend, but it didn't make much difference to the year's overall trends.The Cup Series dirt race from Bristol averaged a 1.88 Nielsen rating and 3.450 million viewers Sunday evening on FOX, per numbers from ShowBuzzDaily.com. That was down from a...

It was another busy weekend for racing on the tube, with F1, IndyCar, NASCAR and NHRA all among the series vying for viewers.The Richmond NASCAR Cup Series race marked the first cable-network telecast of the year for the series, and Sunday's coverage on FS1 averaged a 1.30 Nielsen rating and...

NASCAR's first road race of the year may have featured a field bolstered by a pair of Formula 1 world champions and an IMSA ace, but it still took a year-on-year hit in TV audience.Last Sunday's NASCAR Cup Series race at COTA averaged a 1.81 Nielsen rating and 3.129 million...

Motorsports continued to hold its own against the sports Goliath of college basketball last weekend, with NASCAR up from the week prior and Formula 1 realizing a year-on-year gain.NASCAR's Cup Series round from Atlanta led the way with a 1.95 Nielsen rating and 3.422 million household viewers Sunday on FOX,...

March Madness is heating up, which means a lot more competition for sports fan's eyeballs, but motorsports held its own.The NASCAR Cup Series round from Phoenix last Sunday afternoon averaged a 1.93 Nielsen rating and 3.389 million household viewers on FOX, per numbers from ShowBuzzDaily.com. That was down from a...

The new NASCAR season launched last weekend with the first points-paying races for its top three touring series. Sunday's Daytona 500 Cup Series opener averaged a 4.37 Nielsen rating and 8.173 million viewers on FOX, per numbers from ShowBuzzDaily.com. That was down from last year's 4.70/8.868m, although slightly up in...