RACER Creator Summit brings together key players in the creator space

The inaugural RACER Creator Summit happened on April 16, right before the Acura Long Beach Grand Prix commenced, bringing together top creators, brands, and industry leaders shaping the future of automotive and motorsport media.

From opening remarks by Mickey Andrade to a dynamic mix of keynotes, panels, and fireside chats, the day was a clear reflection of how quickly this space is evolving – and who is leading that evolution. Conversations like “Where is the creator economy today?” with Taro Koki and Nii Ahene, alongside insights from voices like Larry Chen, Andrew Mernone COO of HP Tuners and many others, grounded the summit in both perspective and real-world experience.

Across sessions – from “Creators x Brands x Media: What Actually Works?” to “Motorsports 2.0” and “Creators, Content, and the Algorithm” – a consistent theme emerged: the future belongs to those building deeper connections, not just chasing reach. Whether it was documentary storytelling at the highest level, conversations around Creator TV by CJ Olivares, President of RACER, and Brian Scotto, or the role of platforms and partnerships, the Summit created space for honest dialogue about what’s working, what’s changing, and what comes next.

More than anything, the RACER Creator Summit showed that this is where creators, community, and culture come together. The energy carried from panels into the networking reception, powered by Phiaro, and the overwhelmingly positive attendee feedback reinforced one thing – this is just the beginning. The foundation has been set for a new era of creator-led motorsport media, and we’re excited to keep building from here.

Learn more at summit.racer.com.