From Need for Speed, Speedhunters to Race Service: Rod Chong

• Why not giving the answer makes teams stronger
• How Race Service built its “creative squad” model
• The power of authentic community in the car world
• The coming wave of AI disruption — and why humans still matter more than ever
• The future of motorsport entertainment and augmented reality
• The shrinking gap between sim racing and real-world driving
• How creatives can stay inspired and avoid burnout
• The skills young (and stalled) creatives really need today

If you’re a creator, filmmaker, motorsport fan, or someone navigating the fast-changing world of AI and culture — this one is for you. Rod Chong is the former Creative Director for Need for Speed, founder of Speedhunters, and now Partner & Chief Creative Officer at Race Service, where he blends automotive culture with art, fashion, film, and technology. He’s worked with Ferrari F1, Porsche, AMG, McLaren, Michelin, and more.