RACER Creator Awards Presented by Dunlop announces panel: “Automotive Meets the Creator Economy”

As part of the inaugural RACER Creator Awards, RACER Media & Marketing is proud to present a special panel discussion titled “Automotive Meets the Creator Economy.” This dynamic conversation will explore how creators, innovators, and industry leaders are shaping the future of automotive storytelling, design, and technology.

The panel will be moderated by Taro Koki, President of the RACER Creator Network, who leads RACER’s initiatives at the intersection of auto, media, and the creator economy.

Joining him are three distinguished panelists:

Larry Chen: One of the most influential automotive photographers of his generation, Larry has built a global following through his vivid storytelling across motorsports, car culture, and custom builds.

Diego Rodriguez: A visionary who works at the intersection of business, design, and technology. Diego has served as Intuit’s Chief Product & Design Officer, a Senior Partner at IDEO, and a founding faculty member of Stanford’s renowned d.school. He currently serves on the board of TrueCar, and advises startups and institutions shaping the future of transportation and innovation.

Sung Kang: Actor, filmmaker, and car enthusiast best known for his role as Han in The Fast & Furious franchise. Sung is currently directing and starring in his upcoming film Drifter, slated for release in 2026.

The “Automotive Meets the Creator Economy” panel will unpack how creativity, technology, and community merges to connect audiences with automotive culture.This discussion takes place during the RACER Creator Awards Presented by Dunlop on November 20, 2025, as part of AutoMobility LA at the Los Angeles Auto Show.

Learn more at awards.racer.com. Follow:https://www.instagram.com/racer.hq/