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BHA targeting IMSA GTP program with Genesis

Genesis

By Jack Benyon and Mark Glendenning - Sep 25, 2025, 11:56 AM ET

BHA targeting IMSA GTP program with Genesis

Bryan Herta has thrown his team’s hat into the ring as a potential IMSA partner for the upcoming Genesis GTP program.

Bryan Herta Autosport is preparing to follow up its very successful TCR program with a move into prototype racing next year, partnering with PR1/Mathiasen Motorsports to field an LMP2 entry. Herta said at the time the LMP2 deal was announced that prototype racing’s top class was the ultimate goal, and he now says that the Genesis program could be the opportunity he’s looking for.

“I'm not shy about saying, we've got great interest in the Genesis GTP program, and it's certainly something we've discussed with them, and they're aware of our interest,” Herta told RACER.

“So we hope that this [LMP2 entry] could be a precursor to that, but there's no guarantees of that. And regardless, this is a direction for our team that we want to go.

“I think this is a chance for us to just grow, grow our program, gain some WeatherTech experience, put all the sort of building blocks in place to really be able to tackle, any class, any series within the IMSA paddock at this point, I think we could do.”

The Genesis GMR-001 LMDh car completed its first endurance test this week with Genesis Magma Racing at the Algarve circuit in Portugal (main image). The car is scheduled to make its FIA WEC debut in Qatar next year.

Jack Benyon
Jack Benyon

Benyon was born into a rally-crazed family in the UK, but fell in love with North American motorsport when he was allowed to stay up at night to watch NASCAR during the period when Jeff Gordon and the 'rainbow warriors' helped NASCAR expand its reach. A passionate motorsport all-rounder, Benyon will be writing columns on IMSA for RACER.

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