RACER's The Creative Drive podcast: Jim Liaw
We sit down with Jim Liaw, General Manager of Performance Racing Industry (PRI) and co-founder of Formula Drift. In this interview, Jim shares insights into his journey from establishing Formula Drift to leading PRI, discussing the marketing, evolution of motorsports and the industry's future. Don't miss this engaging conversation with a key figure in the racing world which took place at the PRI Show in Indianapolis in December of 2024.
Taro Koki
Taro Koki is the host of RACER's The Creative Drive podcast and veteran automotive content creator with over 20 years of experience. He co-founded Best Motoring International and Hot Version International and launched GTChannel, a pioneering network of automotive digital creators collaborating with legendary tuners and drivers to inspire enthusiasts worldwide. Taro has also served as an on-camera pit reporter for the American Le Mans Series, Formula Drift and NISMO TV.
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