LaJoie gets part-time RWR seat alongside Prime Video role

Corey LaJoie will run a limited NASCAR Cup Series schedule with Rick Ware Racing this season and also serve as an analyst for Prime Video.

LaJoie will drive the No. 01 Ford Mustang beginning with the season-opening Daytona 500. As the team does not have a charter, he must earn a spot in the field through his qualifying speed or qualifying Duel race.

The number of races LaJoie will contest with Rick Ware Racing was not announced. Nor was the schedule of races beyond Daytona.

DuraMAX and Take 5 Oil Change will be LaJoie’s primary sponsors at Daytona.

In addition to his on-track goals, LaJoie hopes to create a Stacking Pennies Performance Brand. It begins with the car number, a nod to the stacking pennies slogan LaJoie often uses. It’s also the name of the podcast he hosts each week.

“Rick Ware is someone who makes things happen,” LaJoie said. “He’s a great guy who has been a generous friend in helping me get this vision of Stacking Pennies Performance off the ground. He’s allowed me to put the No. 01 on his Ford Mustangs, building off the brand fans have related to, supported, and cheered for over the past several years.

“I’m proud of what we’ve accomplished and excited for what’s ahead, beginning at Daytona with DuraMAX and Take 5 Oil Change.”

LaJoie will serve as an analyst for Prime Video during its stretch of Cup Series races that begin with the Coca-Cola 600. Prime Video will broadcast five races as one of NASCAR’s newest media rights partners.

“In many ways, my driving career has been more successful than I ever could’ve dreamed, yet I lose sleep feeling I never reached my full potential behind the wheel,” LaJoie said. “The pursuit of bettering myself and others around me has never been more important than it is right now.

“My presence on the track will look different than it has in previous years, and it’s going to bring a new host of challenges, but my heart is set on making a lasting impact in the sport and the communities NASCAR reaches.

"Between Rick Ware, Prime Video, and the support of partners DuraMAX and Take 5 Oil Change, I’m able to follow my heart.”