Andrew Ferraro/Motorsport Images
Extreme E claims 144 million viewers for 2023
Extreme E has reported another year-on-year increase in its global audience, with more than 144 million watching the all-electric off-road series during the 2023 season.
It marks a six percent ride from the 2022 season, when the audience figure was 135 million, and a substantial increase on the Season 1 figure of 102.8 million.
Digital numbers also rose, with 2.1 billion potential impressions and 109.8 million engagements across all social media posts relating to Extreme E, an 18 percent increase in engagements across Facebook, X (formerly Twitter), and Instagram, with X standing out as the strongest of the three with 53.7 million engagements and 699.7 million potential impressions. There was also a 71 percent increase in followers of the series’ official accounts.
“We are proud to announce that Extreme E’s audience has grown substantially once again following the conclusion of Season 3,” said Extreme E managing director Ali Russell. “We have already got our fourth season underway for 2024 with a spectacular opening Desert X Prix in Saudi Arabia, and we are encouraged that the pace at which our championship is growing mirrors that of our worldwide audience.
“The popularity of Extreme E continues to grow year-on-year, and with the launch of Extreme H on the horizon I am delighted by the wider exposure our pioneering racing series has received. This is best demonstrated among our dedicated fanbase and our increasing audience engagement figures.
“Despite only launching in 2021, the championship is recognised as a respected motorsport series and this latest report evidences that, particularly in terms of audience growth on TV and via social media. We are looking forward to increasing our audience further as our championship moves towards a new era with another world first, our transition to hydrogen power -- Extreme H -- and an exciting future in the years ahead.”
Dominik Wilde
Dominik often jokes that he was born in the wrong country – a lover of NASCAR and IndyCar, he covered both in a past life as a junior at Autosport in the UK, but he’s spent most of his career to date covering the sliding and flying antics of the U.S.’ interpretation of rallycross. Rather fitting for a man that says he likes “seeing cars do what they’re not supposed to do”, previously worked for a car stunt show, and once even rolled a rally car with Travis Pastrana. He was also comprehensively beaten in a kart race by Sebastien Loeb once, but who hasn’t been?
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