Haas F1 has become the first team to release a rendering of its 2019 car at the same time as confirming an updated livery due to title sponsorship from Rich Energy.
The new livery was unveiled during an event at the Royal Automobile Club in London on Thursday morning, with a 2018 car used that also featured a 2019-specification front wing. At the same time, Haas published renderings of its 2019 car — known as the VF-19 — showing the full design that has been shaped by new aerodynamic regulations.
Team principal Guenther Steiner and drivers Romain Grosjean and Kevin Magnussen were joined in London by Rich Energy CEO William Storey, and the new title sponsor says the livery will provide major exposure for his company.
“I’m naturally delighted to finally see the Rich Energy colors and stag logo in Formula 1 with Haas F1 Team,” Storey said. “Partnering with the team has already significantly raised the profile of our brand, this livery unveil will again elevate us to another level.
“It’s fantastic to see the VF-19 decked out in black and gold, with Romain Grosjean and Kevin Magnussen similarly attired. We’ve worked closely with Haas F1 Team to ensure we present a strong look, one we’re now very proud to take around the world competing in Formula 1.”
Steiner says the title partnership displays how attractive Haas has become to sponsors in its short time in F1 to date, having finished fifth in the constructors’ championship in only its third full season in the sport.
“It’s important that we keep progressing as a team, and this season is no different,” Steiner said. “Our partnership with Rich Energy is another positive example of moving forward as an organization. We’re pleased to see their colors on the VF-19, we welcome them as they join our valued partner group in utilizing Formula 1 as a global marketing platform.
“While 2018 delivered our best season to date, the year showed — sometimes sharply — that we still have areas to improve on as a team. On track, our push for performance started early with the VF-19; our next step is to get to Spain and utilize our time there wisely to prepare for Australia.”