Sauber rebranded as Alfa Romeo Racing

Sauber rebranded as Alfa Romeo Racing

Formula 1

Sauber rebranded as Alfa Romeo Racing

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After a year as an official partner of the Sauber F1 team, Alfa Romeo has assumed the full name of the Swiss-based team that has competed in grand prix racing since 1993. New drivers Kimi Raikkonen and Antonio Giovinazzi will therefore race under the Alfa Romeo Racing banner, although the team stated the change has been made with “the ownership and management of Sauber remaining unchanged and independent.”

“After initiating the collaboration with our title sponsor Alfa Romeo in 2018, our team made fantastic progress on the technical, commercial and sporting side,” said team principal Frederic Vasseur. “This has given a boost of motivation to each team member, be that trackside or at the headquarters in Switzerland, as the hard work invested has become reflected in our results. We aim to continue developing every sector of our team while allowing our passion for racing, technology and design to drive us forward.”

Michael Manley, CEO of the Fiat Chrysler Automobiles Group that owns Alfa Romeo, added: “Alfa Romeo Racing is a new name with a long history in Formula 1. We’re proud to collaborate with Sauber in bringing Alfa Romeo’s tradition of technical excellence and Italian panache to the pinnacle of motorsport. Make no mistake: with Kimi Raikkonen and Antonio Giovinazzi on one side of the pit wall and Alfa Romeo and Sauber expertise on the other, we are here to compete.”

Founding owner Peter Sauber held a controlling 66.6% stake in the team until it was sold in 2016 to Swiss investment firm Longbow Finance S.A, with Pascal Picci taking over Peter Sauber’s role as chairman of the board and president.

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