Hulman & Company has announced a multiyear agreement with Speedway LLC that makes the national convenience store chain the official fuel and convenience store of IndyCar, the IndyCar Series, Indianapolis Motor Speedway and the Indianapolis 500 beginning in 2019.
Speedway replaces Sunoco, which is ending its deal with IndyCar and IMS. It will continue to be the official fuel of NASCAR and the NHRA.
“Speedway has a large national footprint along with the desire to establish a partnership with the IndyCar Series and its many events reaching millions of consumers,” said Hulman & Company CEO Mark Miles. “Speedway also has a broad reach within the region, ensuring a shared interest in leveraging the Indianapolis 500 as a central element of its retail promotion during the month of May. We believe this will be a beneficial relationship for Speedway, INDYCAR and all of our race promoters.”
Headquartered in Enon, Ohio, Speedway is a subsidiary of Marathon Petroleum Corporation (MPC) and has locations in 35 states. Eleven IndyCar races will be conducted in those states in 2019. Speedway LLC is the nation’s second largest company-owned and -operated convenience store chain with almost 4,000 retail convenience stores across the United States.
The agreement includes Speedway signage to be placed at Indianapolis Motor Speedway, and Speedway media assets within NBC Sports’ IndyCar coverage starting in 2019. Speedway fuel also will power Hulman & Company’s fleet of trucks and IMS equipment.
“We are excited about this partnership with INDYCAR and Indianapolis Motor Speedway,” said Tony Kenney, president of Speedway. “The Indianapolis 500 itself is one of the premier events in the world of motorsports, and Speedway has a strong brand presence in the INDYCAR race markets, so our relationship will be very complementary. The IndyCar Series is a great way to showcase Speedway’s brand and quality fuel offerings, including the fuel that will power the race cars at each event.”