5-hour ENERGY to part with Furniture Row

5-hour ENERGY to part with Furniture Row

NASCAR

5-hour ENERGY to part with Furniture Row

Furniture Row Racing says it is looking for new sponsorship to replace 5-hour ENERGY on Martin Truex Jr.’s Toyota.

5-hour ENERGY has informed the reigning Monster Energy NASCAR Cup Series champions it will end its involvement in the series at the end of the season.

Erik Jones piloted the No. 77 Toyota with primary sponsorship from 5-hour ENERGY to a Rookie of the Year season in 2017. After two primaries on Truex’s car last year, 5-hour ENERGY moved over to Truex’s car for this year after the No. 77 team was shut down when Jones moved to Joe Gibbs Racing.

“I want to first send a sincere thank you to everyone at 5-hour ENERGY for being an excellent and loyal partner,” FRR president Joe Garone said. “The way 5-hour ENERGY has activated its programs over the years demonstrated a commitment and creativity as a NASCAR race team sponsor. We understand that companies do change business strategies, but friendships last forever and that’s how we feel about 5-hour ENERGY.

“Being a perennial championship contending team with a talented driver in Martin, Furniture Row Racing continues to be committed in offering a new sponsor not only success on the racetrack but also the benefit of a strong marketing platform with our powerful team of partners – Bass Pro Shops, Auto-Owners Insurance, Toyota, Furniture Row and Denver Mattress.”

5-hour ENERGY is one of three primary sponsors for Truex, along with Bass Pro Shops and Auto-Owners Insurance.

“Since joining Furniture Row Racing in 2017, the team has delivered on every promise,” said Rise Meguiar, President of Sales for 5-hour ENERGY.  “In addition to being a championship team, winning races and putting 5-hour ENERGY in victory lane multiple times, they have also become part of our family.

“We cannot thank Barney Visser, Joe Garone, Martin and the entire Furniture Row Racing team enough for the pride they have given us. They are a first-class group on and off the track. Although 5-hour ENERGY has made the business decision to leave NASCAR, we will be fans and friends for life, and we look forward to finishing strong in 2018.”

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