F1 launches new fan engagement efforts at Spanish GP

F1 launches new fan engagement efforts at Spanish GP

Formula 1

F1 launches new fan engagement efforts at Spanish GP


Expansion of fan engagement at Formula 1 races was one of the primary goals laid down by the the sport’s new ownership group, and some elements of what they have in mind are being rolled out for this weekend’s Spanish Grand Prix. F1 Experiences is launching its inaugural Fan Festival to mark this season’s first European event.

Running throughout the race weekend, the reimagined fan zone will introduce a range of unique experiences such as racing simulators, a 200-meter zip line, state of the art Pit Stop Challenges and live performances from local DJs.

The Spanish race will also mark the launch of a dedicated fan television channel for those attending to get the inside track into the race, screening live Formula 1 interviews, expert insights, and exclusive appearances by current drivers and legends of the sport.

A number of competitions will also be on offer, with fans given a chance to win a series of prizes, including Paddock Club passes and photo opportunities with Formula 1 teams throughout the grid. One lucky winner will also get the chance to experience the thrill of a Formula 1 lap as they are driven around the track at speeds of up to 300 km/h in a two-seater racing car.

Guests at the Paddock Club, Formula 1’s official hospitality offering, will be granted exclusive access to a range of show cars, including a full engine display from the AMG Mercedes team.

In addition, for the very first time, they will be able to experience the track up close as part of a tour in the drivers’ Parade Truck.

In the pit lane, guests will also be granted unprecedented access to a fully functioning garage, offering unique insight into how Formula 1 teams prepare their cars for the big race.

“From the outset, we have focused on getting fans closer to the action and broadening the appeal of the sport,” Sean Bratches, F1’s managing director of commercial operations, told the series’ official website. “The launch of this weekend’s Fan Festival marks the beginning of this journey and we are excited about bringing races to life in this way over the course of the season and beyond.”

Kate Beavan, F1’s global director of hospitality, experiences and packages at Formula 1 added: “From the pit lane to the fan zone, we have worked hard to ensure that loyal fans, who travel the world to support Formula 1, enjoy the best possible experience and we aim to build on this at future races.”

Fans can find out more and inquire about this and other packages on offer at the recently launched F1 Experiences website.