NFL's Brady, F1's Ricciardo star for charity at Canadian GP

On the eve of the Canadian Grand Prix, Jean-Claude Biver, TAG Heuer CEO & LVMH Watch Division President, hosted the "#DontCrackUnderPressure Challenge" in Montreal with Red Bull Racing Formula 1 driver Daniel Ricciardo, New England Patriots quarterback Tom Brady and Montreal Impact forward, Didier Drogba.

The event, which raised $60,000 Canadian [U.S. $45,000) for Saint Justine Hospital in Montreal, took place at Victoria Square outside of the W Hotel, where the park was transformed with artificial turf into a football field, complete with two TAG Heuer goal posts.

Famed quarterback Brady was the first to undertake the challenge (above), and set the benchmark for the number of goals scored within a minute. Daniel Ricciardo and Didier Drogba each strived to beat Brady's record and were given only three minutes to do so. Each successful goal raised $1000 for a charity of their choice.

"Though auto racing, football and soccer, each require different technical skills, Ricciardo, Brady and Drogba share the qualities of determination, strength and a commitment to excellence that endears them to fans and ensures they #Don'tCrackUnderPressure," said Biver.

Both Drogba and Ricciardo were wearing the new TAG Heuer Red Bull Racing Formula One Limited Edition watch, a chronograph created to commemorate the brand's partnership with Red Bull Racing. The limited edition watch was created in the spirit of TAG Heuer's signature Formula One series, yielding a high performance watch inspired by automotive technology. The watch boasts a tachymeter, three white counters, (a running second counter, a minute chronograph counter and a 1/10th of a second and hour chronograph counter), indexes with luminescent markers and a caseback with special "Red Bull Racing" decoration. The watch is available with a steel bracelet or a blue textile strap with red stitching inspired by the racing belt.

On Brady's wrist, the Heuer Monza Chronograph, a beautiful reissue tribute to Niki Lauda's win in Italy 40years ago, shows that great watches never go out of fashion. Presented in Baselworld 2016 and available from July onward, its case is in titanium and it is slightly bigger than the original (42mm rather than 39) for a more modern, masculine look.

Source: TAG Heuer