We did a thing. We entered a 2015 Jeep Wrangler Sahara in the Safari class of the 2018 Yokohama Sonora Rally. Our intention was to follow the race, activate Team Yokohama parkour/freerunning athlete Sydney Olson, and show off the Geolandar M/T G003 tires' capabilities. Yokohama wanted to cross-over an athlete...

The 2018 Yokohama Sonora Rally came to a close on Friday as competitors enjoyed sunny skies and breathtaking views on the route south from Puerto Lobos to Bahia Kino. The day's special stage offered navigational challenges, "carving a trail through the Saguaro cacti fields and ending at the seaside Seri...

North America's only Dakar-style Rally Raid – the Yokohama Sonora Rally – is set to begin on Tuesday from San Luis Rio Colorado, Sonora, Mexico, with four days of navigating dunes, trails and primitive roads until the rally ends outside Hermosillo, Sonora, Mexico. Writer and rallying novice Melissa Eickhoff, Team...

North America's only Dakar-style Rally Raid – the Yokohama Sonora Rally – is set to begin on Tuesday from San Luis Rio Colorado, Sonora, Mexico, with four days of navigating dunes, trails and primitive roads until the rally ends outside Hermosillo, Sonora, Mexico.Writer and rallying novice Melissa Eickhoff, Team Yokohama...

Above: (From left to right) Melissa Eickhoff, Charisse Whiteside (Sonora Rally volunteer and road trip buddy) and Sydney Olson are about to begin their Yokohama Sonora Rally adventure.For the fourth year, North America's only Dakar-style Rally Raid – the Yokohama Sonora Rally – is set to begin on Tuesday from...