Ahead of the Motul SportsCar Grand Prix at Road America, IMSA's official YouTube channel has reached the one-million subscriber milestone, 18 months after it first began streaming WeatherTech SportsCar Championship races to over 230 countries internationally.This puts IMSA second only to NASCAR for total YouTube subscribers, and is a key...

In the first of a two-part series, RACER is taking an intensive look into how IMSA and IndyCar grew their series through digital platforms in 2024. IndyCar’s will follow in January.Television remains a vital tool for every racing series in their efforts to increase audience size and reach, but it’s...

Coming off a weekend where WeatherTech Raceway Laguna Seca reported a record increase in advanced ticket sales for its WeatherTech SportsCar Championship Series event, IMSA President John Doonan says tracks further along in the IMSA season are also seeing increased interest.“In talking to all of our race promoters, they’re seeing...

"Win the Weekend,” the recently released eight-part docuseries capturing behind-the-scenes development of IMSA’s new hybrid-electrified GTP class, has exceeded expectations from both the sanctioning body and Michelin, the presenting partner on the project.The catalyst to create the docuseries originated with a vast IMSA-Michelin consumer research project conducted by Navigate that...

Debuting today on IMSA's YouTube channel, “Win the Weekend” is a new docuseries designed to take viewers inside the IMSA WeatherTech SportsCar Championship's new Grand Touring Prototype (GTP) class.The series offers a behind-the-scenes look as all the parties involved work tirelessly to launch a new era of sports car racing,...