In the latest video from the Road Racing Drivers Club, IMSA champions share their tips on where to start looking for sponsors, what you can offer them and how to market yourself.

Bobby Rahal and the Rahal Letterman Lanigan Racing team have plenty of work to complete before the next iteration of its three-car NTT IndyCar Series outfit can be confirmed.Graham Rahal is the only RLL driver signed to return, and with a prime vacancy to fill in the No. 45 Honda...

After a successful launch to the Rod Campbell Award in March of 2021, the program returns for a second consecutive year. With the application process now open, the 2022 Rod Campbell Award winner will receive six to eight weeks of paid apprenticeship work with a variety of motorsports entities run...

NTT IndyCar Series team owner Dennis Reinbold has been pleasantly surprised by the value delivered by his driver Sage Karam after winning the opening round of the series’ iRacing Challenge.Thanks to an increase in funding from longtime sponsor Wix Filters and the other commercial partners supporting the No. 24 Dreyer...

Say hello to the NASCAR Cup Series.Beginning in 2020, the premier series will be called the NASCAR Cup Series as the sports shifts to a new sponsorship model. The model ends seeing the Cup Series have a lone entitlement sponsor such as Winston Cup, Nextel Cup, Sprint Cup and most...

Promoting your racing success through social media is essential, but there are things that can be more harmful than goodThe internet never forgets, making the old adage of “any publicity is good publicity” no longer applicable. Since mastering the art of social media in an age with increasingly judgmental audiences...

The four team owners for the championship-eligible drivers in the Monster Energy NASCAR Cup Series had their turn in front of the media at Homestead-Miami Speedway Friday morning. Amid questions about their respective seasons and organizations, the subject of sponsorship naturally came up -- which brought an ironic twist as...

Steve Phelps told SiriusXM NASCAR Radio on Friday morning that while he knows he'll face plenty of challenges in his new role as NASCAR president, he’s excited about the opportunity.Phelps was named to the position, effective Oct. 1, on Thursday. He will take over for Brent Dewar who is stepping...

Monster Energy and NASCAR have signed a new deal.The beverage company will remain the entitlement sponsor of the NASCAR premier series through 2019, adding a third year to its partnership with the sport. NASCAR officials made the news official Wednesday afternoon following months of discussion between the two sides and...

Bobby Rahal believes that the upcoming expiration of IndyCar's current TV deal makes the series uniquely poised to capitalize on the growing prominence of digital broadcasting.The series is currently in the process of planning its next steps for when the current TV deal, split between ABC and NBCSN, concludes at...