FedEx Freight to become NASCAR Truck Series' title sponsor from 2027

FedEx Freight will be the entitlement sponsor of the NASCAR Truck Series beginning in 2027, the series announced Thursday.

The deal is long-term between NASCAR and FedEx Freight, a newly independent, publicly traded company. It will be known as the NASCAR FedEx Freight Truck Series.

“FedEx Freight choosing NASCAR for a brand investment of this magnitude says a lot about where our sport is today and the value our platform can deliver to businesses looking to grow,” said Craig Stimmel, SVP and Chief Commercial Officer, NASCAR. “And there may not be a more natural pairing than FedEx Freight and the NASCAR Truck Series. This is a series built on trucks, toughness, and people who compete incredibly hard to deliver every single week. That same grit, reliability, and get-it-done mentality is embedded in FedEx Freight. 

“As they continue to establish their identity as an independent company, we have an incredible opportunity to put that brand in front of millions of fans while creating real business value throughout the NASCAR industry.”

Additionally, FedEx Freight will become NASCAR's Official Partner and Official Freight Shipping Partner in the United States, Canada, and Mexico beginning January 1, 2027.

FedEx Freight replaces Craftsman, which returned to NASCAR as the series entitlement sponsor in 2023.

“Some partnerships just make sense,” said John Smith, president and CEO of FedEx Freight. “As FedEx Freight moves forward in its next chapter as an independent company, we are focused on opportunities that strengthen our brand and support our long-term growth strategy and we are confident the NASCAR FedEx Freight Truck Series will deliver. NASCAR and its loyal fanbase represent the same commitment to safety, hard work, reliability, and teamwork that has defined our company for decades.

“NASCAR provides a powerful platform to connect with customers, engage our dedicated team members, and introduce the FedEx Freight brand to millions of passionate fans nationwide. This is a series built on trucks and being number one. It is a relationship that reflects our confidence in the future and our commitment to building a strong company positioned for continued success.”