In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like RACER.George shares his perspective on redefining the RACER brand and the importance of storytelling in bringing its essence to life. We dive into what...

In the first of a two-part series, RACER is taking an intensive look into how IMSA and IndyCar grew their series through digital platforms in 2024. IndyCar’s will follow in January.Television remains a vital tool for every racing series in their efforts to increase audience size and reach, but it’s...

World-class business and management education is a hallmark of PRI, and this year’s PRI Education ran the gamut from Social Media Strategy to Pricing Policies, Sponsorship Activation, Building Brand Awareness, and much more.This year's program closes today with a two-seminar schedule. 'Renewing and Retaining Sponsors with Proof of Performance Reports',...

Promoting your racing success through social media is essential, but there are things that can be more harmful than goodThe internet never forgets, making the old adage of “any publicity is good publicity” no longer applicable. Since mastering the art of social media in an age with increasingly judgmental audiences...

Attempts to make sense of motor racing's fluctuating television ratings has all the appeal of chasing a spinning wheel nut down pit lane. It bounces, sparks, and meanders, all while having no clear destination in sight.NASCAR has settled into an unfortunate decline in its Nielsen ratings, but on occasion, blips...

Ferrari President Sergio Marchionne has criticized Formula 1 for its failure to take full advantage of the modern digital era and use social media to grow its audience.Marchionne's remarks come in a month when Twitter has signed a multi-million dollar deal with the National Football League to stream 10 games...

The final Cooper Tires /Mazda MRTI social media winner of the season knows when to seek some help getting the word out. There are those drivers that have mastered social media, and those that realize they need a little help. If you've ever wondered how RC Enerson tweets updates while...

Pro Mazda Championship racer is using social media and education to get a leg up on the competition. Not only has the 19-year-old just completed his first year as a Business major at Texas Christian University – and put a 4.0 GPA in the books for the spring semester –...

Formula 1 has taken a major step forward in trying to get more engaged with fans through the creation of a Promotional Working Group.The think-tank held its first meeting ahead of the Abu Dhabi Grand Prix, as representatives of teams got together to evaluate ways of making F1 more popular.Chaired...