RC Enerson: Using Social Media Gurus

The final Cooper Tires /Mazda MRTI social media winner of the season knows when to seek some help getting the word out.

There are those drivers that have mastered social media, and those that realize they need a little help. If you've ever wondered how RC Enerson tweets updates while he's in his Lucas Oil Indy Lights Dallara Mazda, the obvious answer is, he doesn't. He's one who has realized he needs a little help in getting the message out, so he sought some assistance.

"Social media is a big part of getting yourself out there and getting your name out, and it's kind of a tough subject for most drivers, because we don't really know how to work with all that stuff," Enerson says. "We know how to use it, but to use it properly to get exposure is very difficult. It's kind of important to have a group or company to help you do that. That's what I've done. I've put a pro racing group behind me to move along things and help get my Twitter stuff, my Instagram stuff more out there and more frequently posting, because I myself am not a huge social media person. I'm mostly going to browse."