GRIDLIFE Midwest Festival at Gingerman Raceway nearing sellout

Long before the first race car takes the green flag at GingerMan Raceway this weekend, one thing is already clear, GRIDLIFE Midwest Festival (June 12-14) has gone from a niche grassroots gathering to something much bigger.

With camping and parking inventory nearly exhausted and ticket sales approaching a complete sellout, the annual event at GingerMan Raceway is expected to draw one of the largest crowds in GRIDLIFE's new era.

Thousands of fans will descend on the Michigan circuit for a weekend that blends motorsports, music and car culture together. What started as a grassroots track-day has evolved into one of the fastest-growing communities in motorsports, attracting a younger audience, national partners and competitors seeking an alternative path into traditional racing.

The growth is evident throughout the weekend's schedule and Festival grounds. (Full Schedule)

More than 250 drivers are entered across GRIDLIFE's competitive classes, including nearly 100 TrackBattle Time Attack entries, 37 Eibach GLTC touring cars, 19 GLGT entries, 45 RUSH drivers and 48 GRIDLIFE drift drivers.

Off track, the festival atmosphere continues to expand. Nearly 30 artists will perform across three stages, including the NOS Energy Main Stage, the Festival Hill Late Night Disco and the Turn 2 Disco located inside the festival's arcade space.

The event will also feature 39 vendors representing automotive brands, food vendors and lifestyle businesses.

Together, that combination of motorsports, music and car culture has created an environment that continues to attract national brands looking to connect directly with one of motorsports' youngest and most engaged enthusiast audiences.

Among the newest national event partners is Dude Wipes, bringing a variety of fan experiences to Festival Hill in addition to its attention-grabbing No. 2 "Mini Pooper" Mini Cooper to serve as the festival's pace car throughout the weekend.

NOS Energy returns as title sponsor of the NOS Energy Main Stage while engaging fans throughout the venue through product sampling, hospitality experiences and fan engagement opportunities. Attendees will also have the opportunity to try NOS Energy's new Grand Prix Guava flavor.

Kinetic will sponsor a dedicated VIP viewing lounge at Turn 2 featuring elevated trackside viewing, while Turn 14 Distribution and RACER+ will host the Turn 16 and R92 Lounge for dealers and subscribers.

The festival's growing gaming and technology footprint will also be on display through the Newegg Gamer Zone, where attendees can compete on MOZA Racing simulators utilizing equipment from MOZA Racing, Kinetic and Newegg.

The GRIDLIFE Showfield continues to serve as one of the event's most valuable touchpoints for partners and fans.

Dozens of vehicles are expected for the GRIDLIFE Showfield across the all-model GRIDLIFE Showcase, FCP Euro Corral, Subimods Corral and Hyundai N Corral, creating face-to-face opportunities for brands to engage directly with the owners, drivers and fans who actively participate in their brand's lifestyle.

The festival's growing media footprint will also be on display throughout the weekend.

Through its partnership with RACER, GRIDLIFE will receive more than 120 hours of coverage this season across RACER's television, streaming and FAST channel platforms.

Saturday's races from Eibach GRIDLIFE Touring Cup, the GRIDLIFE RUSH Series, GRIDLIFE GT and the TrackBattle Podium Sprint will air live on RACER Network from 3-7:30 p.m. ET, complementing GRIDLIFE's free livestream coverage on YouTube and Facebook throughout the weekend, starting on Friday.

As attendance and partner interest continue to increase, GRIDLIFE has also expanded its commercial operation to support that growth.

Earlier this week, GRIDLIFE announced the addition of Patrick Daugherty as Vice President of Partnerships, a newly created leadership position focused on expanding the organization's sponsorship and commercial development efforts.

Prior to joining GRIDLIFE, Daugherty spent a decade at Valvoline, where he managed motorsports partnerships that included Hendrick Motorsports and the Aston Martin Aramco Formula One Team while helping develop one of the industry's most successful influencer marketing portfolios.

“GRIDLIFE has always existed at the intersection of car culture, motorsports and music festivals, and that’s exactly where the most passionate, hard-to-reach fans live,” said Daugherty. “We’ve built an audience that doesn’t just attend an event; they immerse themselves in it. For brands looking to cut through the noise and connect with consumers who are genuinely passionate, engaged and influential in their communities, there’s nothing else like it.”

With thousands of attendees expected at GingerMan Raceway this weekend and a growing roster of national partners embedded throughout the event, GRIDLIFE Midwest Festival continues to demonstrate why GRIDLIFE has become one of the fastest-growing communities in motorsports.

• Catch all the action from the GRIDLIFE Midwest Festival at Gingerman Raceway this weekend on RACER Network and the RACER+ App. See the RACER TV page for air times.