Piloti Shoes partners with PREMA, Shwartzman for Indy 500

Piloti, the high-performance footwear brand known for its motorsport heritage, has announced an official team sponsorship of PREMA Racing and personal endorsement partnership with Robert Shwartzman for the 2025 Indianapolis 500.

This milestone collaboration marks Piloti’s expanded presence on the global motorsport stage as it supports one of the most talked about entries in this year’s 'Greatest Spectacle in Racing'. As PREMA Racing makes its highly anticipated two-car debut on the Indy 500 grid, Piloti joins as an official sponsor, outfitting the team with its latest performance driving products designed for both track precision and paddock comfort.

Piers Phillips, PREMA Racing CEO, commented: "We have worked hard to find authentic automotive brands like Piloti to partner with PREMA at the Indy 500.  Piloti understands the deep desire to race and win, and PREMA appreciates the high-quality products that Piloti brings to the team.”

Piloti is also proud to unveil a personal sponsorship of driver Robert Shwartzman, 2025 Indianapolis 500 pole winner, who will be piloting the No.83 PREMA Racing car at the 109th running of the Indianapolis 500. A rising star in international motorsport and a former Ferrari F1 test driver and AF Corse Ferrari Hypercar winner, Shwartzman embodies the blend of elite performance and refined style that defines the Piloti ethos.

“Robert is the real deal and represents the next generation of motorsport excellence,” said Bill Sweedler, Chairman of Piloti and class winner at Le Mans, Daytona, and Sebring. “Our partnership with him — and our collaboration with PREMA — showcases Piloti’s commitment to innovation, performance, and supporting events, teams, and drivers at the pinnacle of competition.”  

The partnership will be highlighted through exclusive Piloti x PREMA content, a limited-edition collaboration, and on-site brand activation during the race weekend. Shwartzman will also debut a custom-designed pair of Piloti driving shoes for race day, merging performance-grade materials with Italian design influences.

“I’m thrilled to be working with Piloti this year,” said Shwartzman. “Their owners are racers and understand the deep desire to win!  I’m excited to be part of the brand and its rich heritage in racing.”