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FOX begins filming new driver-themed IndyCar commercials
Penske Entertainment and its new broadcast partners at FOX Sports are in the midst of filming a range of new NTT IndyCar Series commercials.
RACER has learned three of IndyCar’s biggest drivers, including reigning, three-time champion Alex Palou, back-to-back Indianapolis 500 winner and two-time champion Josef Newgarden, and its most popular driver, Pato O’Ward, are in Los Angeles shooting spots with FOX.
The promotional content, which is said to bring the drivers’ background and personalities forward while introducing them and IndyCar to a new audience, is expected to be unveiled during the network’s coverage of the NFL playoffs in January.
RACER also understands the commercials could extend into the following month on approach to the Super Bowl, which airs February 9 on FOX, and in the lead up to the March 2 start of the 2025 IndyCar season which launches on March 2 in St. Petersburg, Florida.
More driver-centric commercials, featuring other stars of the series, are likely to appear on FOX once the first batch have been deployed.
When reached for comment, a Penske representative declined to confirm any specifics, but did say, “We’re off to an aggressive start with FOX, and there are more exciting things in the works. Stay tuned!”
Marshall Pruett
The 2026 season marks Marshall Pruett's 40th year working in the sport. In his role today for RACER, Pruett covers open-wheel and sports car racing as a writer, reporter, photographer, and filmmaker. In his previous career, he served as a mechanic, engineer, and team manager in a variety of series, including IndyCar, IMSA, and World Challenge.
Read Marshall Pruett's articles
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