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Iowa cuts ticket prices in bid to boost IndyCar attendance
The promoters of July’s Hy-Vee Race Weekend hope to increase attendance after reducing prices in four of its seating sections.
The July 13-14 doubleheader NTT IndyCar Series event, which also plays host to popular musical acts before and after the Saturday and Sunday races, saw all of its single-day grandstand ticket prices for the 2023 event – barring the exclusive Club seats – start at $100 and reach as high as $225.
For 2024, the base price has been dropped from $100 to $55-$65, with four sections ranging between $65-$88 on Saturday and $55 to $73 on Sunday. The remaining sections go from $135-$200 on Saturday and $120-$185 on Sunday.
Although the size and cost of the stars for the Hy-Vee concerts have been significant, the event’s promoters continue to seek their first sellout for both days, which inspired the re-think in pricing.
“In 2024, the NTT IndyCar Series will host a Saturday night race under the lights at Iowa Speedway on July 13 followed by the second race of the unique doubleheader weekend on Sunday, July 14,” the track announced. “Each race day ticket will once again include access to the premier trackside concerts featuring some of the biggest names in music. The concert lineup for the 2024 Hy-Vee IndyCar Race Weekend is expected to be announced in the coming weeks.
“With the rising stars of Indy NXT by Firestone also competing on the 7/8 of a mile oval and plenty of family fun, great food and entertainment off the track at Iowa Speedway, Hy-Vee IndyCar Race Weekend will once again deliver a special experience in 2024.”
Iowa Speedway also confirmed its ‘Free Family Friday’ with no-cost admission will continue on July 12.
Marshall Pruett
The 2026 season marks Marshall Pruett's 40th year working in the sport. In his role today for RACER, Pruett covers open-wheel and sports car racing as a writer, reporter, photographer, and filmmaker. In his previous career, he served as a mechanic, engineer, and team manager in a variety of series, including IndyCar, IMSA, and World Challenge.
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