Images courtesy of Williams
Williams reveals new livery following ROKiT split
Williams has revealed its new livery for the 2020 Formula 1 season following its split with title sponsor ROKiT.
The original livery for the FW43 featured a lot of red due to the influence of ROKiT’s company colors and branding on the sidepods and rear wing. However, Williams announced at the end of May it had split with ROKiT when also confirming the team is open to a full sale as it looks to safeguard its future.
With the title sponsor change came the need for a new livery, and on Friday morning Williams unveiled an updated design that is predominantly white but features both the light blue from the original livery and a darker blue that has been more commonly used by the team in the past.
There is increased prominence for the Sofina branding on the car, with the company founded by Michael Latifi -- father of Williams driver Nicholas -- already having been a sponsor prior to the ROKiT split.
The FW43 has not run since pre-season testing, with Williams opting against a shakedown of any car before the season-opening Austrian Grand Prix next weekend. The team is looking to improve on last year’s poor showing where it scored just a solitary point and finished bottom of the constructors’ championship.
Chris Medland
While studying Sports Journalism at the University of Central Lancashire, Chris managed to talk his way into working at the British Grand Prix in 2008 and was retained for three years before joining ESPN F1 as Assistant Editor. After three further years at ESPN, a spell as F1 Editor at Crash Media Group was followed by the major task of launching F1i.com’s English-language website and running it as Editor. Present at every race since the start of 2014, he has continued building his freelance portfolio, working with international titles. As well as writing for RACER, his broadcast work includes television appearances on F1 TV and as a presenter and reporter on North America's live radio coverage on SiriusXM.
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