Ferrari will run a special edition livery to mark 90 years since the creation of the company at this weekend’s Australian Grand Prix.
The original Ferrari livery for 2019 carried ‘Mission Winnow’ branding from Phillip Morris — which first appeared in Japan last year — as the tobacco giant looks to promote smoke-free “heat not burn” products. However, the team needed to make a change due to concerns it violated tobacco advertising restrictions in Australia.
“There were problems with the Department of Health and Philip Morris did not have time to find a solution,” Ferrari chairman Louis C. Camilleri told Reuters last week. “Winnow is not a brand, however. It has nothing to do with tobacco but is about the transition from cigarettes to electronic (products).”
As a result, Ferrari has dropped the Mission Winnow branding from its livery this weekend, while the title has also been removed from its official team name on the FIA entry list. Despite those moves, Phillip Morris stated on Twitter that the Mission Winnow project is “here to stay.”
“Mission Winnow will remain the title partner of the Scuderia Ferrari team,” read a response from the Mission Winnow Twitter account. “The changes are currently planned only for Australia.”
This year’s car was already named the SF90 in recognition of the company being established in November 1929, and now a special logo will appear on the car this weekend.
“The race in Melbourne represents the start of celebrations for this special anniversary, which will run throughout the Formula 1 season and also feature in the Prancing Horse company’s other racing activities,” Ferrari said in a statement. “In May, the Ferrari Museum in Maranello will launch a special show dedicated to the anniversary, which will take visitors on a journey through the history of one of the most amazing institutions in the world of sport.”