Kyle Busch and M&M’s will remain together at Joe Gibbs Racing for for the foreseeable future, the 33-year-old having agreed terms on a multi-year contract extension with the team.
Busch revealed during Daytona’s Speed Weeks that the extension had all but been finalized, and the agreement was made official Thursday morning. Busch will continue to drive the No. 18 Toyota with primary sponsorship from Mars candy’s M&M’s brand.
“Since the start of our partnership together in 2008, our relationship has been strong,” said owner Joe Gibbs. “As a team owner, the hope is to find partners and drivers that help us grow as an organization, and Kyle Busch and Mars, Incorporated have done exactly that. We have one of the longest partnerships in all of sports, and that really speaks to the strength of the understanding and respect we have for one another.”
Busch has won 40 races with Mars on his car as well as the 2015 championship. He joined JGR in 2008, and this past Sunday at Atlanta Busch made his 500th start in the Cup Series. Kyle has taken 47 of his 51 career wins in NASCAR’s Cup Series in Gibbs’ cars.
“I’m proud and honored to continue to compete for Joe Gibbs Racing and Mars,” said Busch. “Racing for more than a decade with such an iconic team and sponsor has been incredible, and knowing that we can continue this winning relationship is very special.”
“This relationship started over a decade ago and we have experienced more success than any of us ever thought possible,” said William Clements, Global Vice President, Sponsorship & Community Events, Mars, Incorporated. “Partnering with Joe Gibbs Racing and Kyle Busch provides us with a unique opportunity to elevate our brands by aligning ourselves with a world-class sport, racing team partner and driver, as well as the most dedicated fans in all of professional sports.”
In addition to M&M’s other Mars brands that appear on Busch’s Toyota include Snickers, Skittles, Double Mint, and Pedigree.