Ben Kennedy is taking on his first leadership role within NASCAR.

Kennedy, great-grandson of NASCAR founder Bill France Sr. and the son of International Speedway Corporation CEO and vice chairperson Lesa France Kennedy, has been named the general manager of the Camping World Truck Series. The former Truck Series driver will oversee the series while working closely with managing director Brad Moran and Jeff Wohlschlaeger, managing director, series marketing.

“Ben will draw upon his years of experience across NASCAR’s grassroots and national series to bring valuable commercial and competition insight to our NASCAR Camping World Truck Series,” said NASCAR president Brent Dewar. “With promising young drivers and experienced veterans battling it out in close, side-by-side racing, Ben truly understands from experience that every. Lap matters and we are excited about his future leadership in this important national series.”

Kennedy will report to vice president of competition Elton Sawyer. The 26-year-old Kennedy has 90 career starts between the Truck Series and Xfinity Series with one career win – the truck race at Bristol in Aug. 2016.

Also announced Tuesday is Jim Cassidy’s appointment to the position of chief international officer. Cassidy will oversee all of the sport’s international competition and commercial operations “building on the success of NASCAR’s three international series with the NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series” per a news release.

Working with Cassidy will be Chad Seigler in the position of vice president, international business development overseeing all international sales and partnership marketing; Celeste Griffin-Churchill as senior director, international; Joe Balash, who continues as director, international competition; and Bob Duvall in the position of senior director, international & weekly touring business development.

“Jim brings nearly two decades of racing operations and industry leadership experience,” said NASCAR executive vice president and chief racing development officer Steve O’Donnell. “He has worked tirelessly to grow our existing motorsports properties outside of the U.S. and will lead our efforts to identify growth opportunities internationally for our sport and its growing fan base.”