While the nearly 1.7 million subscribers to IMSA’s YouTube channel by itself might not seem surprising, the fact that on Tuesday, IMSA’s subscriber count overtook that of its parent company NASCAR, is.

With championships at stake, hear from the first-place finishers.

IMSA’s ongoing embrace of YouTube to reach international audiences and the steady filling of its social media channels with original digital content was rewarded at the Mobil 1 Twelve Hours of Sebring.With IMSA’s domestic audience supported through NBC and Peacock, it targeted YouTube, Instagram, TikTok, and Facebook as frontiers to...

IndyCar’s new television partner has brought many good things to the series in the first two months of the year, but a broadcaster like FOX can’t serve as IndyCar’s lone marketing tool to expand its audience and attract new fans.Looking through the series’ fan demographics report published in December of...

In the first of a two-part series, RACER is taking an intensive look into how IMSA and IndyCar grew their series through digital platforms in 2024. IndyCar’s will follow in January.Television remains a vital tool for every racing series in their efforts to increase audience size and reach, but it’s...

The third episode of ‘Back on Track’, the new four-part docuseries tracing actor and racer Patrick Dempsey’s return to competition, is now available.The docuseries, developed by longtime RACER collaborator Bobby Akin’s Mechanical Rabbit Productions team, is the latest racing project from former RACER columnist Dempsey, and takes viewers behind the...

With an impressive reach of more than 700 million viewers globally, IMSA confirmed two significant platforms for international race fans to consume live coverage of IMSA racing.Since its launch as a pilot program for the Mobil 1 Twelve Hours of Sebring on March 16, IMSA has been offering live streaming...

RACER Formula 1 correspondent Chris Medland has been present at every Grand Prix since the start of 2014. In this video, Chris shares what drives him as we celebrate the 30th Anniversary of RACER magazine and the 25th Anniversary of RACER.com in 2022.Watch below or click here to watch on...

Denver, CO -- If you weren’t able to access the May 30 live video interview with David Hobbs, Steve Matchett, Leigh Diffey and Will Buxton set up by the Morgan Adams Foundation for the Rocky Mountain Vintage Racing group, we’ve got good news. You can now watch the entire one-hour...

It's a packed episode of the The Week In IndyCar Listener Q&A show driven by fans and their conversation topics submitted via social media, with the Citrone/Buhl Autosport team, Fernando Alonso and Arrow McLaren SP, grid penalties, IndyCar's YouTube video settings, Mystery Science Theater 3000, the Checkered Flag, and more...