In August of 2024, a group of executives from The CW flew down to Daytona International Speedway on a mission.The CW had no official business in the garage at the time other than knowing they were an incoming broadcast partner. NASCAR signed the company to a seven-year deal to be...

O’Reilly Auto Parts will become the title sponsor of what is now known as the Xfinity Series beginning in 2026. The NASCAR O’Reilly Auto Parts Series will debut January 1, 2026. NASCAR announced the multiyear partnership on Monday.“Like the great sport of NASCAR, O’Reilly Auto Parts was born in America...

Adam Alexander will lead the broadcast team for The CW's coverage of the NASCAR Xfinity Series beginning this season.Alexander will be the lead play-by-play announcer alongside race analysts Jamie McMurray and Parker Kligerman. Dillon Welch and Kim Coon will be the reporters on pit road and Carla Gebhart will host...

Penske Entertainment has confirmed the move to Netflix for Season 2 of '100 Days To Indy' on Saturday, June 15.The six-part docuseries produced by The CW and Penske Entertainment chronicles the formative stages of the 2024 NTT IndyCar Series season, following the start of the championship in March at St....

The IndyCar Series is dealing with mixed fortunes with the ‘100 Days To Indy’ docuseries produced by its parent company Penske Entertainment.Airing on The CW, Season 2 of 100 Days has performed well below expectations on the nation’s fifth-largest network across the first three episodes of the six-episode run.The low...

Penske Entertainment has chosen The CW for the return of its 100 Days To Indy docuseries, which will debut on an unspecified date in April after the new season launches on March 10 in Florida at St. Petersburg.The six-part series, which aired on The CW in 2023, chronicles the early...

The NTT IndyCar Series is nearing the confirmation of a second season for the ‘100 Days To Indy,’ the six-part docuseries that debuted in April on The CW and followed the championship from its pre-season testing through the 107th running of the Indianapolis 500.“We will soon announce two things,” Penske...

With the close to the 2023 NTT IndyCar Series season last weekend at Laguna Seca, the clock starts on the final year of the broadcast and streaming deal between NBC and the series’ owners at Penske Entertainment.The current contract runs through 2024, and with IndyCar’s slow but ongoing resurgence, Penske...

The future broadcasting home of the NASCAR Xfinity Series will be The CW Network beginning in 2025, in what will be the first of a seven-year deal through the 2031 season.Sports Business Journal first reported the news, saying the deal is worth $800 million, or approximately $115 million a year.The...

IndyCar’s upcoming "100 Days to Indy" isn’t headed to a streaming giant like the one that turned Formula 1 into a U.S. ratings star with the pioneering docuseries "Drive To Survive," but I wouldn’t paint 100 Days’ destination at The CW and VICE TV as a strategical error. It’s actually...