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From Dakar to Vegas… Ford Raptor T1+ takes on a new challenge

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From Dakar to Vegas… Ford Raptor T1+ takes on a new challenge

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Why Toyota races: ‘Motorsport is NOT advertising’

The Creative Drive

Why Toyota races: ‘Motorsport is NOT advertising’

By RACER Staff - Jul 22, 2026, 8:54 AM ET

Why does Toyota spend billions on motorsports? According to Toyota Gazoo Racing Global Motorsports Director Masaya Kaji, it's not about advertising – it's about building better people, better technology and ultimately better cars.

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