RACER Logo
Performance technology

Most Popular

TWG Group exploring sale of Cadillac F1 team stake
Formula 1
TWG Group exploring sale of Cadillac F1 team stake
2h ago
ECR becomes first IndyCar team to buy driver-in-the-loop simulator
IndyCar
ECR becomes first IndyCar team to buy driver-in-the-loop simulator
9h ago
Spire suspends Hocevar for NASCAR Cup Series finale at Homestead-Miami
NASCAR
Spire suspends Hocevar for NASCAR Cup Series finale at Homestead-Miami
4h ago
The short timeline accelerating Dodge's NASCAR return
NASCAR
The short timeline accelerating Dodge's NASCAR return
5h ago
Why Toyota races: ‘Motorsport is NOT advertising’

The Creative Drive

Why Toyota races: ‘Motorsport is NOT advertising’

By RACER Staff - Jul 22, 2026, 8:54 AM ET

Why does Toyota spend billions on motorsports? According to Toyota Gazoo Racing Global Motorsports Director Masaya Kaji, it's not about advertising – it's about building better people, better technology and ultimately better cars.

logo
Terms & ConditionsPrivacy PolicyContact usFeedbackConsent Preferences
Motorsports
IndyCarNASCARFormula 1IMSA
Participate
ClubsSchoolsSingle Makes
Subscribe
StreamingFree NewslettersManage Magazine
Services
AdvertiseStudioAgency Creators

All contents copyright © 2026, Racer Media & Marketing, LLC. or Racer Network, LLC. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of our Privacy Policy and Terms & Conditions. Contact us at 2525 Main St, Ste 430, Irvine, CA 92614, 949.417.6700 for more information.