Suspension manufacturer KYB is the Official Red Carpet Car Show Partner of the inaugural RACER Creator Awards, set for Nov. 20, 2025, at the Los Angeles Convention Center.

In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like RACER.George shares his perspective on redefining the RACER brand and the importance of storytelling in bringing its essence to life. We dive into what...

There was a noticeable change in atmosphere at Lime Rock Park this year, culminating during the recent Labor Day weekend Historic Festival 40. A new dynamic at the venerable western Connecticut road course, with new ownership looking ahead strategically saw an increase in ticket sales for all three of its...

The RACER Special Projects <http://www.racerspecialprojects.com/> team led by George Tamayo has produced another new TV commercial for the IMSA TUDOR United SportsCar Championship. The theme of this spot is "Let's Go" and is the first of two new commercials RACER Special Projects is producing that celebrate the unique environments fans...

IMSA revealed back in December that it had partnered with Racer Media & Marketing, creators of RACER Magazine and RACER.com, on a multi-media brand advertising campaign capturing the on-track excitement of and anticipation for the 2014 TUDOR United SportsCar Championship. The campaign, which began with a TV commercial launched Dec....