KYB joins RACER Creator Awards as Official Red Carpet Car Show Partner, showcasing ‘Off We Go’ campaign

RACER Media & Marketing is proud to announce suspension manufacturer, KYB as the Official Red Carpet Car Show Partner of the inaugural RACER Creator Awards, set for Nov. 20, 2025, at the Los Angeles Convention Center. The partnership highlights KYB’s global brand campaign, “Off We Go,” celebrating adventure, performance, and precision in motion – values shared by creators and motorsports enthusiasts alike.

Through this collaboration, KYB will spotlight its Off We Go initiative with on-site activations, and exclusive content integrations, recognizing the spirit of exploration and innovation in the creator community.

“KYB’s story is rooted in performance and trust – two things that resonate deeply with both professional racers and creators who inspire the next generation,” said George Tamayo, RACER Studio’s creative director. “Their ‘Off We Go’ message perfectly aligns with what the Creator Awards are about – the drive to move forward, create and explore new horizons.”

The RACER Creator Awards celebrate the world’s leading automotive and motorsports creators – from filmmakers and photographers to racers, builders, and storytellers. As part of the partnership, KYB and RACER Studio will produce collaborative content that brings the “Off We Go” spirit to life pushing boundaries across platforms.

“‘Off We Go’ represents more than a tagline – it’s an attitude,” said Andy Castleman, Director of Product and Marketing for KYB “It’s about hitting the road, tackling challenges, and sharing that passion with a community that never stands still. Partnering with RACER allows us to connect directly with that creative energy.”

For more information on the RACER Creator Awards presented by Dunlop and its official partners, visit racer.com/awards. To learn more about KYB’s Off We Go campaign, visit kyb-offwego.com.