F1 CEO Stefano Domenicali believes Apple can have a greater reach than ESPN did as F1's U.S. broadcaster.

The past 72 hours have been big enough for Formula 1 when it comes to the drivers’ championship battle, but you could describe it as seismic from an off-track perspective for the sport in the US.

Formula 1’s new 24/7 streaming channel in the United States will go live later this week ahead of this weekend’s Miami Grand Prix.In an attempt to provide more content to the growing U.S. audience of F1 fans, the new channel, operated by C15 Studio, offers round-the-clock F1 content. The subscription-free...

We’re witnessing history right now. How far will Max Verstappen and Red Bull’s incredible winning streak continue? They say nothing lasts forever, but after an absolute freight train of victories, the second half of the season might not be quite as straightforward. You can catch every session, all Sprints, every...

Formula 1 fans will be treated to helmet camera views from all 20 drivers at some stage during this season, as well as multiple new graphic options. (Note: The images shown here are prototypes and do not necessarily reflect the final implementation).Helmet cameras have been utilized more frequently in recent...

Formula 1 is in advanced talks with Amazon – among other global digital partners – regarding streaming deals for races.The sport already has a partnership with Amazon Web Systems (AWS) that includes the F1 Insights analysis that regularly appears in on-screen graphics during a race weekend. While F1's current owners...

Formula 1’s cumulative television audience reached a seven-year high in 2019 after an increase of 9%, with a third consecutive year of growth taking the total reach to 1.922 billion.The United States - where ESPN provides coverage – saw a modest 7% increase, but remains the fourth-biggest market in terms...

Formula 1 has confirmed its managing director of commercial operations Sean Bratches will step down from his role at the end of this month.As reported by RACER in October, Bratches steps back after three years in the role, during which he helped build a commercial group to develop the sport...

When you live in the UK, you often hear people talking about ‘trying to crack America’. Usually it relates to a musician, artist or other entertainment figure, but it’s equally true of what Formula 1 is attempting to achieve right now.Since purchasing the sport at the start of 2017, Liberty...

Formula 1's television and digital audience continued to grow in 2018, with unique viewers up 10% globally.A total of 490.2 million unique viewers featured growth of 20% in the United States to 34.2 million, making the US the third biggest market in terms of TV reach behind Brazil (115.2 million)...