Jay Frye has been named President of IndyCar as part of Hulman & Company organizational changes announced today by Mark Miles, President and CEO of the parent company.Frye, who has led IndyCar's Competition and Operations departments since November 2015, will add Marketing and Communications to his responsibilities, effective Jan. 1....

It’s clear that INDYCAR and RACER are a good fit judging by the increase in audience traffic on RACER.com thus far in 2018. Led by coverage of the Verizon INDYCAR Series, through the period ending September 30, 2018, audience traffic on RACER.com has increased 15.9% over the same period in...

C.J. O’Donnell plans to leave Hulman Motorsport, where he has served as Chief Marketing Officer for the past five years, at the end of 2018.“IndyCar, fueled by our tremendous drivers, teams and sponsors, has experienced five years of steady growth,” O’Donnell said in a statement to RACER.com.“In a short time,...

Racer Media & Marketing, Inc., publishers of RACER magazine and RACER.com, have entered into an Official Media Partnership with American open-wheel sanctioning body INDYCAR, building on a fruitful informal relationship dating back to 2003.The announcement today formalizes the companies' synergistic alignment, and RACER will work with INDYCAR to expand distribution...

The revolution will not be televised, but we've known that for years. It will be live streamed, Tweeted, Instagrammed, and Snapchatted. It will have its own hashtag. TV will show the highlights package later. Professional sports are already way ahead on that front. In recent years IndyCar has aggressively been...

IndyCar is a high-speed work in progress. The series has never hidden from the fact that it does not have the same popularity or exposure that CART enjoyed a generation ago, and it has also been honest about the difficulties involved with trying to regain some of that stature in...

You're the team manager in #INDYRIVALS Fantasy Challenge driven by Firestone; sign up todayBy IndyCar.com staffPublished: Mar 24, 2015Fantasy racing returns to the Verizon IndyCar Series with the launch of the #INDYRIVALS Fantasy Challenge driven by Firestone.INDYCAR’s newest fantasy game allows fans to become team manager by fielding a four-driver...

IndyCar launched the second year of its "Rivals" advertising campaign on Wednesday with the debut of a new TV commercial (scroll down to view). IndyCar says it will utilize platforms in TV, print, radio and digital media "to expand the reach and appeal of the Verizon IndyCar Series and connect...

IndyCar and the USA TODAY Sports Media Group announced today that they have entered into a multi-year official marketing relationship that will make USA TODAY Sports and its affiliated properties a preferred marketing partner of IndyCar in the U.S.As part of the agreement, IndyCar and its official sponsors will have...

He only got the job of chief marketing officer for Hulman Motorsports in November 2013, but how does C.J. O’Donnell assess the first half of the IndyCar season from a marketing standpoint? He spoke to RACER editor David Malsher.DM: You’ve been involved in automotive marketing and product development positions with...