The latest survey of RACER readers about their thoughts on motorsport amid the pandemic has revealed the emergence of two distinct sentiments. One is a sense of positivity, likely stemming from the fact that TV screens on the weekend are once more carrying live broadcasts of most every form of...

A few weeks ago, RACER surveyed our readers' thoughts on how they are engaging with motorsports during this pandemic. In an effort to continue tracking shifts in audience sentiment, we will be repeating the survey throughout the ongoing crisis. If you have already taken a previous version of the survey,...

When the world appears completely out of control, who better to quote than Star Trek's Captain Kirk?Kirk knew how to win when the odds were against him. When in Starfleet Academy, young Kirk faced the Kobayashi Maru no-win computer training simulation that defeated every cadet before him. Should he also...

Formula 1 has announced growth in both television and digital media audience numbers for the 2017 season, with it becoming the fastest growing sports brand on social media.The TV cumulative audience in the top 20 markets grew to 1.4 billion, which represents an increase of 6.2% compared to 2016. That...

Formula 1 comercial chief Bernie Ecclestone needs educating about the benefits of social media if the sport is to make the popularity strides it desires, says Force India's Vijay Mallya.Ecclestone caused surprise earlier this year when he suggested F1 did not need an official social media presence, because he felt...