The legend behind Spoon Sports: Atsuru Ichishima on building an icon

In this special episode of The Creative Drive, host Taro Koki sits down with Tatsuru Ichishima – the founder of Spoon Sports, and one of the most influential figures in JDM history. From racing motorcycles in the 1970s to building a globally-recognized Honda tuning brand, Ichishima-san shares the unfiltered story behind Spoon – the origin of the name, the iconic blue and yellow colors, and how a generation of Hong Kong kids brought the brand to the world. Recorded in Tokyo, this one's for the true enthusiasts.