Larson, Daniels sign multi-year extensions with Hendrick

Kyle Larson, Cliff Daniels, and sponsor HendrickCars.com have all signed contract extensions with Hendrick Motorsports.

The two-time and reigning NASCAR Cup Series champion has signed a new five-year deal with the organization, as has HendrickCars.com. Daniels, the crew chief of the No. 5 team, has been signed to a multi-year extension. 

“We’re incredibly grateful for this partnership with our teammates at Hendrick Motorsports,” said Jeffrey “JB” Brown, president of Hendrick Automotive Group.

“Since 2021, the program has consistently delivered a nearly three-to-one return with record-breaking traffic to HendrickCars.com, over $80 million in television exposure and tens of millions of social media engagements. As we enter our company’s 50th anniversary year, racing has driven results and united our teammates in such a powerful way that extending our relationship with Kyle, Cliff, and this championship team was a no-brainer.”

Hendrick Motorsports signed Larson in 2021 to work with Daniels. HendrickCars.com has been his primary sponsor and will remain so for 35 of the 38 event weekends. 

“I’m incredibly grateful to continue my career with Hendrick Motorsports and HendrickCars.com,” Larson said. “This team, this organization and this family have given me everything I need to compete at the highest level. We’ve accomplished a lot together, but I truly believe the best is still ahead. 

“I’m grateful to Mr. Hendrick and JB for believing in me, and I’m excited to keep chasing wins and championships with Cliff and the 5 team for many more years.”

Larson has won 26 points races with Hendrick Motorsports, and twice in the All-Star Race. His title triumphs occurred in 2021 and 2025.

“When you look at what it takes to succeed at the highest level year after year, it starts with people,” said Rick Hendrick. “Kyle is one of the most complete drivers in our sport. His talent, work ethic and instincts give us a chance to win every time we race. Cliff is a true servant leader who brings out the best in everyone around him and sets the standard for how we go to the track. 

“Having HendrickCars.com alongside this group continues to create real, measurable value for our automotive business. Together, it’s a combination that will keep winning races and competing for championships for a long time.”