RACER Creator Awards partners with Dunlop as title sponsor

RACER Media & Marketing is proud to welcome Dunlop as the Presenting Sponsor of the inaugural RACER Creator Awards, taking the celebration of automotive creators to a new level.

Launching on November 20, 2025, in partnership with AutoMobility LA and the LA Auto Show, the RACER Creator Awards recognize the creative voices pushing the boundaries of storytelling, motorsport media, and car culture — and Dunlop’s involvement underscores a shared commitment to performance, innovation, and culture.

Why Dunlop?

For decades, Dunlop has been synonymous with motorsports performance — supplying tires, pushing technical limits, and backing racing programs around the world. By aligning with the Creator Awards, Dunlop is signaling that the future of automotive influence is not only built on speed and engineering, but on narrative, vision, and authenticity.

As presenting sponsor, Dunlop will not only support the awards ceremony itself, but also be integrated throughout the event experience — from branding and content, to live engagement and creator activations. This partnership elevates the awards from a one-night event to a year-round platform for creator and brand collaboration.

What to Expect

• Spotlighting creators across formats: From films and vlogs to photography, podcasts, and social media — the awards seek to cover the diverse landscape of automotive storytelling.

• Industry credibility + fan voice: Experts will judge submissions on creativity, technical execution, and cultural relevance. Fan voting will also factor into select categories.

• Stage presence and activation: Dunlop branding will be woven into the entire event through the event stage, step and repeat, car show, content captures, and creator touchpoints throughout the evening.

• Content amplification: With RACER’s editorial reach, podcast network, social platforms, and video distribution, the content generated around the awards — especially from creators — will have a built-in amplification engine.

Call to Creators & Brands

Creators working in the automotive and motorsport space are encouraged to submit their best work at awards.racer.com. The submission window closes October 31, 2025. Selected finalists will be honored at the awards show (invitation-only) during AutoMobility LA at the Los Angeles Convention Center.

Brands and partners interested in supporting the RACER Creator Awards or activating during the event are invited to contact the RACER team for opportunities that align with the creator-first ethos.

As the automotive world continues to evolve, so too does how stories are told and shared,” said Taro Koki, President of RACER Creators. “Having Dunlop as our presenting sponsor underlines that creators and performance go hand in hand.”

“We believe in pushing limits — whether on track or in digital storytelling,” said Nick Fousekis, Director of Marketing, Dunlop. “Partnering with the RACER Creator Awards allows us to champion the voices shaping the next generation of car culture.”

With Dunlop fueling this inaugural celebration, the RACER Creator Awards promise to be more than a trophy night — they’ll be a statement: the future of automotive culture is creative, connected, and filled with voices built for the long run.